Currently reading:

The Long Tail: Why the Furture of Business is Selling Less of More, by Chris Anderson

Makign Meaning: How Successful Business Deliver Meaningful Customer Experiences by Steve Diller, Nathan Shredroff and Darrel Rhea

The Culture Code: An Ingenious Way to Understand Why People Arounf the World Live and Buy as They Do, by Clotaire Rapaille

Institutionalization of Usability: A Step by Step Guide,
by Eric Shaffer

The Creating Brain by Nancy C. Andreasen, M.D.,Ph.D.

On deck... and waiting

The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise, and Progress by Virginia Postrel

The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities by Robert E. Johnston, J. Douglas Bate, and E. Russell, Jr. Johnston

Success through Failure : The Paradox of Design by Henry Petroski

Recent reads

Seeing What's Next: Using Theories of Innovation to Predict Industry Change by Clayton M. Christensen, Erik A. Roth, and Scott D. Anthony
This is great stuff. At times it is teadious to get through, but yet another in a series of important steps in theChristensen and Harvard's continued, rear view mirror diagnosis of successful innovation.

Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management by Jeffrey Pfeffer and Robert I. Sutton
An essential read for anyone making decisions in a business. If you have an apetite for Tom Peters and Jim Collins, this book will change how and if you use the lessons documented in those books. It is a much needed reminder that not all great recipes will result in great meals from your kitchen.

Perspectives on Activity Theory (Learning in Doing: Social, Cognitive & Computational Perspectives) by Yrjv Engeström, Reijo Miettinen, Raija-Leena Punamäki, and Roy Pea
For the information architect and the behavioral researcher this book is extraordinarily helpful for building, interpreting and expanding on the now standard Persona and Scenario models for developing user experience or goal driven navigation.

Learning from the Future : Competitive Foresight Scenarios by Liam Fahey and Robert M. Randall

Managing as Designing by R. J. Boland and Fred Collopy
If you come away from this book with nothing more than an understanding that there is a "decision attitude" and how it is different from a "design attitude" then this book will have been well worth the read.

Design Management: Using Design to Build Brand Value and Corporate Innovation by Brigitte Borja De Mozota
A great step. I dissagree with some of the characterizations of the design industry, but I look forward to either Brigitte's next work, or the expansion upon the themes presented here.

It's Alive : The Coming Convergence of Information, Biology, and Business by Christopher Meyer and Stan Davis
This book pretty much blew me away. Great stuff regarding emerging technologies and methods even a few years after it was originally published.

Presence : An Exploration of Profound Change in People, Organizations, and Society by Peter M. Senge, C. Otto Scharmer, Joseph Jaworski, and Betty Sue Flowers
While there is a lot of good information from lessons learned here , this was a bit too crystal rubbing... Carlos Castaneda... spritual for what I hoped to get out of it.

Blink : The Power of Thinking Without Thinking by Malcolm Gladwell
Required reading... enough has been said aboutthe content by others that have much greater circulation.

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
I really like Gladwell's writing style. It inspires me to work harder on my writing - something that comes very hard for me. The framework for understanding the start and growth of social trends is wonderful. This is a great read, even if you do not work in business, design or innovation.

Information Architects by Richard Saul Wurman
Where was I in 1997 that I did not find this then? This is a great book and deserves its coffee table presence. Short chapters that can be scanned, read non-linearly, or comprehensively. And, finally I find the publications of some of Muriel Cooper's work. I was first introduced to her work on 3d interfaces at MIT while attending an American Center for Design conference in San Francisco just a short time after her death. Very powerful. I sure miss the ACD events!

The Ten Faces of Innovation : IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization by Thomas Kelley and Jonathan Littman
OK - this is likely the best corporate self promotional tool I have ever seen – and I paid for it out of my own pocket. Unbelievable. Some great stuff here, but not a lot new. Maybe it is the ten thousand IDEO case studies I have read that took some of the fun out of it.

Plans and Situated Actions : The Problem of Human-Machine Communication (Learning in Doing: Social, Cognitive & Computational Perspectives) by Lucy A. Suchman, Roy Pea, John Seely Brown, and Christian Heat

Strategic Brand Management -- by Kevin Lane Keller

Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman

The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
This is an easy read and entertaining. For the not yet, soon to be entrepreneur, this one is worth the time. Otherwise it is likely skim-able.

The Art of the Long View: Planning for the Future in an Uncertain World by Peter Schwartz

The Fifth Discipline : The Art & Practice of The Learning Organization by Peter M. Senge

The Thinking Eye, The Seeing Brain by Ennis, James

Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins

Essentials of New Product Management by Glen L. Urban, John R. Hauser, and Nikhilesh Dholakia

Managing the New Product Development Process: Cases and Notes by Robert J. Dolan

Discovering Design : Explorations in Design Studies by Richard Buchanan and Victor Margolin

In the Bubble : Designing in a Complex World by John Thackara

I think I got the point in the first three chapters and then felt like I was getting beat over the head for the remainder. Great content and a valuable perspective... but did he really need to go on so?

The Idea of Design by Victor Margolin and Richard Buchanan

The Ethnographic Interview by James P. Spradley

Innovation and Entrepreneurship by Peter F. Drucker
I remember reading this in 1988, but know I get it. Re-reading this book, I remember its influence but it as if it is mostly new to me now. Powerful stuff that puts money in my pocket nearly every day.

Thoughtful Interaction Design : A Design Perspective on Information Technology -- by Jonas Löwgren, Erik Stolterman

Cost-Justifying Usability -- by Deborah J. Mayhew, Randolph G. Bias

The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How to Restore the Sanity -- by Alan Cooper

Marketing and the Bottom Line -- by Tim Ambler
With a very dry wit, Ambler draws comparisons that I never would have dreamed would be put into writing. His challenge to all marketers to build metrics into their plans is right on.

How Customers Think: Essential Insights into the Mind of the Market -- by Gerald Zaltman
This book represents one of the top 10 most powerful reads for me, in the last 10 years. The insight into consumer behavior and its impact on my work and research is huge.

The Innovator's Solution: Creating and Sustaining Successful Growth -- by Clayton M. Christensen, Michael E. Raynor
This book really has some worthwhile content. Great information about product development strategies. Where has this been?

Experimentation Matters: Unlocking the Potential of New Technologies for Innovation -- by Stefan H. Thomke

Diffusion of Innovations -- by Everett M. Rogers
One the most fundamentally crucial books a product designer or strategist could read. A classic!

About Face 2.0: The Essentials of Interaction Design -- by Alan Cooper, Robert M. Reimann

Why We Buy: The Science Of Shopping -- by Paco Underhill
If you have anything to do with retail, why would you not read this. Very interesting... and explains a lot regarding store layout and retailing strategies.

Brand Portfolio Strategy by Aaker, David
I really like the way Aaker frames various strategies for branding families of companies and products.

Strategic Market Management by Aaker, David
T his is a tough read, very dense and will likely serve as an excellent reference down the road.

Design Research, Methods and Perspectives by Brenda Laurel
This is some nice and fairly comprehensive coverage of design research methods. It certainly has some content I would have left out, and completely neglects conjoint analysis, but an otherwise good introduction to the topic.

Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them by M. Silvertein, N. Fiske

Interaction Design: Beyond Human-Computer Interaction by Preece, Jenny